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PDF] Brand passion and its implication on consumer behaviour | Semantic Scholar
Consumer Brand Relationships: Overcoming Its Conceptual Challenges and Development of Propositions | Semantic Scholar
Sustainability | Free Full-Text | Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality
Consumer-Brand Relationships: Theory and Practice: Fournier, Susan, Breazeale, Michael, Fetscherin, Marc: 9780415783132: Amazon.com: Books
Negative emotions in consumer brand relationship: A review and future research agenda
Journal of Consumer Research | Oxford Academic
Frontiers | The Influences of Brand Awareness on Consumers' Cognitive Process: An Event-Related Potentials Study
PDF] Consumers and Their Brands: Developing Relationship Theory in Consumer Research | Semantic Scholar
PDF) Lessons learned about consumers' relationships with their brands
Psychological factors and consumer behavior during the COVID-19 pandemic | PLOS ONE
PDF) Lessons learned about consumers' relationships with their brands
PDF] Consumers and Their Brands: Developing Relationship Theory in Consumer Research | Semantic Scholar
PDF) Lessons learned about consumers' relationships with their brands
PDF] Consumers and Their Brands: Developing Relationship Theory in Consumer Research | Semantic Scholar
PDF) Consumer-Brand Relationships: Theory and Practice
Changing consumer relationships with brands
PDF] Beliefs and Feelings in Consumer-Brand Relationships: Two Components of Brand Relationship Quality | Semantic Scholar
Strategic Management Marketing
JRFM | Free Full-Text | The Impact of Fashion Brand Sustainability on Consumer Purchasing Decisions
PDF) Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Frontiers | Consumer Perceptions of Brand Localness and Globalness in Emerging Markets: A Cross-Cultural Context
Summary - article fournier 1998 - Consumers and their brands: Developing Relationship Theory in - Studeersnel
Frontiers | The Marketing Firm and the Consumer Organization: A Comparative Analysis With Special Reference to Charitable Organizations
The impact of digital technology on changing consumer behaviours with special reference to the home furnishing sector in Singapore | Humanities and Social Sciences Communications
Frontiers | Impact of Perceived Product Value on Customer-Based Brand Equity: Marx's Theory – Value-Based Perspective
Frontiers | Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context