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Can luxury brands find a bedfellow in China's livestreaming?
TMALL CLUB — SYLVANA LAUTIER
Alibaba Rolls Out Deeper Immersive Luxury Shopping Experience In The Metaverse | LUXONOMY
Burberry Bridges NFT With Physical Limited-Edition Scarf Ahead Of Alibaba Singles' Day
Ecommerce in China: Why are Western brands flocking to Alibaba's Tmall?
Opening of Burberry Tmall Store - Fashion China
5 Reasons Your Luxury Brand Must Be on Tmall Luxury Pavilion
توییتر \ Alibaba Group در توییتر: «.@Burberry used the Tmall Global Fashion Show to announce the launch of its Mr. Burberry cologne on China's leading B2C shopping site. https://t.co/PTyAyjVlaD»
One-to-one “video advisor” debuts on Tmall Luxury Pavilion | Dao Insights
Burberry's Tmall Flagship Store Story – China Internet Watch
Chinese villagers snap up Buicks, limited-edition Burberry scarves sell out in Singles' Day promotion | South China Morning Post
Why Burberry's 'Unusual' Tmall Shop Is A Savvy China Move | Jing Daily
How Burberry Has Fared In Its First Days On Tmall | Jing Daily
Tmall's Latest Platform Proves That Digital Collectibles Are Taking Over China | Jing Daily
Tmall partners with 40 brands, playing on digital blind box marketing
Luxury Brands Are Creating NFTs to Cash in on Singles' Day in China
Burberry and more dip toes in Tmall's new digital product launch platform HEYSPACE
Luxury's Livestreaming Gamble | BoF
Tmall's Latest Platform Proves That Digital Collectibles Are Taking Over China | Jing Daily
How China's luxury brands rode out the storm with digital experiences
Ling on Twitter: "The biggest surprise&the most exciting part of China's largest shopping holiday“11•11” this year: not the huge discount or new product launch, but that you get a limited NFT (issued
Alibaba Rolls Out Luxury Shopping Experience In The Metaverse
Burberry launches virtual store front on Tmall
Burberry Bridges NFT With Physical Limited-Edition Scarf Ahead Of Alibaba Singles' Day
Burberry Opens Online Store on Alibaba's Tmall - WSJ
Burberry teams with Tmall - Inside Retail
The China Edit | Luxury for the Middle Class, E-Commerce Moguls, K-Pop Stars | BoF